FMCG (FAST-MOVING CONSUMER GOODS)
Fast-Moving Consumer Goods (FMCG) or Consumer Packaged
Goods (CPG) are products that are sold quickly and at a relatively low cost.
Examples include non-durable goods such as packaged
foods, beverages, toiletries, over-the-counter drugs, and other consumables.
Many fast-moving consumer goods have a short shelf life, either as a result of high
consumer demand or as the result of fast deterioration. Some FMCGs, such as
meats, fruits, vegetables, dairy products, and baked goods are highly perishable.
Other goods, such as pre-packaged foods, soft drinks, candies, and toiletries have
high turnover rates. Sales are sometimes influenced by holiday and/or seasonal
periods and also by the discounts offered.
Packaging is critical for FMCGs. To become successful in the highly dynamic and
innovative FMCG segment, a company not only has to be acquainted with the
consumer, brands, and logistics, but also, it has to have a sound understanding of
packaging and product promotion. The packaging has to be both hygienic and
customers-attracting. Logistics and distribution systems often require secondary
and tertiary packaging to maximize efficiency. Unit or primary packaging protects
products and extends shelf life while providing product information to consumers.