About Us

FMCG (FAST-MOVING CONSUMER GOODS)

Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) are products that are sold quickly and at a relatively low cost. Examples include non-durable goods such as packaged foods, beverages, toiletries, over-the-counter drugs, and other consumables.

Many fast-moving consumer goods have a short shelf life, either as a result of high consumer demand or as the result of fast deterioration. Some FMCGs, such as meats, fruits, vegetables, dairy products, and baked goods are highly perishable. Other goods, such as pre-packaged foods, soft drinks, candies, and toiletries have high turnover rates. Sales are sometimes influenced by holiday and/or seasonal periods and also by the discounts offered.

Packaging is critical for FMCGs. To become successful in the highly dynamic and innovative FMCG segment, a company not only has to be acquainted with the consumer, brands, and logistics, but also, it has to have a sound understanding of packaging and product promotion. The packaging has to be both hygienic and customers-attracting. Logistics and distribution systems often require secondary and tertiary packaging to maximize efficiency. Unit or primary packaging protects products and extends shelf life while providing product information to consumers.

ELECTRONIC PRODUCTS

Electronic gadgets are specialized electronic devices that require a form of electric power to operate. Examples of these gadgets are video games, television, computers, PSP games, phone apps, mobile phones, and tablets. These devices are results of invention and technological developments

Young people and children tend are active consumers and users of most electronic devices, Consequently, most electronic devices are targeted at these age brackets.

Some of these devices play a vital role in the education fields, enhancing the skills and knowledge of students. It also helps students improve their teaching strategies.

MARKETING STRATEGY

ADVERTISING

BRANDING

TECHNOLOGY

SOCIAL MEDIA

OUR AMBITION

We had set a Target of Selling up to 1 crore Products till 2020 in Automobile, Electronics, Infrastructure and FMCG Sector